Franks to address media, advertising

Josh Monninger

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Judy Franks, senior partner and group media director for EURO RSCG Tatham, will speak at 4:30 p.m. Wednesday in the University Union Grand Ballroom. The talk is sponsored by the Western Advertising Federation.Terri Simmons, assistant professor of English and journalism, is the coordinator of the event and a friend of Franks’.

“A couple years ago, I met her and we talked about having her as a speaker when I started my new media planning class. When I started up the class, I called her and mentioned that I would love to have her as a speaker and she agreed,” Simmons said.

According to Tatham, Franks’ philosophy is, “Media goes well beyond the numbers. But you can’t be creative in media just for the sake of being ‘creative.’ Media plans must represent a strategic execution of a client’s marketing vision. That’s the true challenge – to ensure that the media plan can get the job done efficiently, effectively and with a creative, competitive edge.”

“She’s going to talk generally about how the advertising industry works, what are the career opportunities, what are the strategies that are used in advertising and how they are implemented,” Simmons added.

In addition, Simmons said Franks will be speaking to her 11 a.m. and 1 p.m. classes Wednesday.

“When it was known that Judy wanted to come, we decided to go through the Advertising Educational Foundation. They actually set up some materials on her and the industry supports the visit, so it’s absolutely free,” Simmons said.

In addition to her current position at Tatham, Franks has worked for the Pepto Bismal, No Nonsense Pantyhose, Old Spice, Mr. Clean and Clearasil companies, among others. “She is a really dynamic speaker and person. She gives faith to media because she is so excited about it and she not only talks about what you can do, but also how you can apply it,” Simmons said.

Franks also lends her talents to some of the people starting at Tatham.

“She likes dealing with students. She likes the idea of teaching. She goes to the University of Illinois quite often, because they have a much larger advertising program than we do,” Simmons said.

In addition, Simmons said that Franks is quite good at strategic repositioning, target analysis and other high-level advertising techniques, and teaches more by using examples, rather than just concepts.

“To be honest, I really think by the time she leaves, I’m going to have people that are really interested in this career field that may have never thought about it before. That are a lot of entry-level jobs out there that you can get right out of college,” Simmons added. cw ps sf

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